The President’s Path: Governing by post?
The Global Story
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The Direct Line: Modern Political Communication
This chapter explores the shift in communication strategies among political figures, focusing on a prominent individual's preference for direct public engagement through social media. It discusses how this approach influences other high-profile personalities and reshapes traditional media dynamics, highlighting key examples from the current administration's tactics. Additionally, the chapter examines the implications of these strategies for party unity and public perception in the evolving landscape of political discourse.
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