Introduction

Tucker Max: Everything a woman is looking for in a man ultimately boils down to something that is effective. All female animals care about, you know, what are the genes they're going to get from a guy? And if they're in a species where dads matter, is he going to be a good dad? Is he going to help take care of the kids? So women evolved these instinctive attraction circuits that track all of that stuff automatically unconsciously. The thing we tell guys actually is to reduce your ineffectiveness and not worry about becoming effective.