317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
GTM Live
00:00
Is Commoditization the More Impactful and the Harder?
Eae: I think both of these issues are big s facing sales eaters. The question isn't, do i have a problem? The question is, do we prioritis? Eae: How you get the business to prioritize things is by producing content on the internet that educates them about why. He says he went on field rides with his sale for 90 days and found out what gaps in knowledge they had. "I've sold more than ten million dollars in deals this year. So like, i'm a seller too"
Transcript
Play full episode
