Ecommerce Playbook: Numbers, Struggles & Growth cover image

BFCM 2022 Was Huge. But What Does That Mean for 2023?

Ecommerce Playbook: Numbers, Struggles & Growth

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Black Friday 2022 - What's It All About?

Mary Scale: We are still as an industry in this transition from the celebration of revenue to the celebration of profit. She says there's nothing but good signs ahead and everybody printed a bunch of profit along the way. But she adds that we've got to be diligent about making sure our strategy is backing out to the bottom line.

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