Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career cover image

The Key To Getting Your Book Published with Book Proposal Writing Expert David Moldawer

Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

CHAPTER

Understanding the Audience and Strategy Behind B2B and B2C Books

The chapter delves into the differences between B2B and B2C books, highlighting how books like parables for CEOs cater to decision-makers through simplified business lessons. It emphasizes the significance of identifying the target audience when pitching books to publishers and tailoring publishing strategies based on the intended readers, like CEOs or middle management.

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