2min chapter

Real Estate Today cover image

Selling a Home in 2023

Real Estate Today

CHAPTER

What Is Professional Home Staging?

Shell Broadnax is founder and CEO of the Real Estate Staging Association. Research shows a staged home sells faster and usually for more money than a home that has not been staged. Shell: It's really about marketing and merchandising what is likely your number one asset, which is the equity in your property.

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