Jordi Lippe-McGraw is a seasoned freelance journalist with an eight-year tenure writing about travel, parenting, and wellness for esteemed outlets such as Condé Nast Traveler, Travel + Leisure, Vogue, Brides, The New York Times, Elle, and Forbes. She is also the creator and founder of PAK Rêve, a versatile travel bag line celebrated by Conde Nast Traveler for its innovative, modular design that keeps traveling parents organized and stylish.

In this episode, Lexie and Jordi discuss the PR-sales connection, breaking down what press features can do (and not do) for a brand. Hear how Jordi got her start in freelance travel writing, the impact affiliate links have played on the industry, and the lessons she learned about landing product and brand features as a new founder.

Here’s What You’ll Learn:

Jordi Lippe-McGraw’s career journey to now
Her thoughts on affiliate links in media, and the role they play in product selection
How her experience of being a journalist assisted her founder journey
Her experience as a travel writer and some of her favorite places she’s visited
The influence of affiliate links on journalists' stories and pitches
How she prepared to pitch her own product pre-launch
What data and results she’s seeing come from press after recently launching PAK Rêve
With her writer hat on, she talks about her pitching needs and personal preferences
And more!

Listener Links:

Instagram: https://www.instagram.com/jordilippe/
PakReve Instgram: https://www.instagram.com/pakreve
Twitter: https://twitter.com/jordilippe
Website: https://pakreve.com
Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/

Instagram: @theprbar_inc

When Reality Drifts

Fallthrough

Reflections on the Industry and Advice

The AI-powered Podcast Player