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Ignore Lobotomy and Keep Driving
Freeman and Watts were one of medicine's most dynamic duos following Mrs. Hammett's lobotomy in 1936. They gradually refined their technique, replacing Moniz's luke-a-tone with an object Jack L. High describes as resembling a butter knife. Freeman viewed proper PR as critical to gaining widespread adoption for his new technique. He and Watts even lobotomized a monkey in 1939.