The Future of Marketing is Category Design
The Jason Stapleton Program
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The Importance of Category Design in Marketing
This chapter emphasizes the significance of understanding how customers categorize products and businesses, and discusses the role of category design in marketing. It explores the limitations of generic branding models and highlights the need for businesses to provide value and stand out to their audience. The chapter also touches upon the connection between category and brand, and how a company's strategy can become irrelevant if it doesn't align with the changing category of their product.
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Transcript
