Kids Media Club Podcast: Special Guest Stephen Dypiangco on Roblox
Kids Media Club Podcast
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Exploring the Potential of Roblox for Brand Management
The chapter delves into the comparison between Roblox and YouTube, highlighting Roblox's user-generated content model and appeal to various age groups. It discusses the use of Roblox by traditional media brands for engaging experiences, and the potential for brands like Bluey to enhance recognition through the platform. The conversation emphasizes the importance of integrating Roblox into brand management plans, leveraging its global reach for marketing initiatives and gathering valuable data insights.
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