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EP 27 - Getting Your Brand Into Retail 101
Adspend with Ash Melwani and Rabah Rahil
Is D2C Dead?
Marketing expert: D2C in my opinion, honestly, is far from dead. Is it easy? Absolutely not. People say Facebook ads are easier now than ever. I don't know what they're talking about. Ash has built one of the best funnels at the scale that he is at that I've ever seen. It converts at crazy numbers. But his lack of education, because his ads convert basically to one in three ads for someone, hence his low CPA at scale. The biggest issue with DTC right now is there's too many companies that shouldn't be around.
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