Applying Amazon’s innovation playbook across diverse businesses with Godwin Pavamani
Think Like Amazon
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Amazon's Working Backwards and Customer Focus
The customer obsession is just critical. A lot of entrepreneurs like building off of an idea, but they actually don't spend enough time talking to customers. Finding the most efficient low-cost path to validate or disconform your ideas was another big learning that I have taken from my Amazon days. Before you go all in, put a small team on it together, you go build something, put something out there. And then from there, do you double down on it? Or do you kill it, move to something else?
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