Dean Delray's LET THERE BE TALK cover image

#482:Cameron Weiss/Founder & Master Watchmaker of Weiss Watch Company

Dean Delray's LET THERE BE TALK

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How to Launch a Watch Company

"I have a 71 Series 2A Range Rover and I always land Rover," he says. "That one like summer time, you can't take it away from the beach because it's just no AC." The company has done some direct-to-consumer menswear shows in Switzerland but there are no finished watches to show off at those events. They're more about word of mouth than anything else.

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