Challenges Growing Market Share in the U.S.

In this Skift Travel Podcast live session from Skift Global Forum, Skift’s Founding Editor Dennis Schaal sits down with Glenn Fogel, CEO of Booking.com and Booking Holdings, for a wide-ranging discussion on how technology is reshaping online travel.

Fogel reflects on Booking’s evolution from the dot-com era to the dawn of agentic AI, sharing how the company is using new tools to enhance customer experience, unify its connected trip vision, and expand its B2B partnerships.

He also weighs in on competition with Airbnb, regulation challenges in Europe, and the future of distribution through large language models like ChatGPT and Gemini — offering an insider’s perspective on what it takes to stay ahead in an increasingly AI-driven travel landscape.

Presented by ⁠⁠EF World Journeys⁠⁠.

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