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Lonely Planet: Maureen & Tony Wheeler

How I Built This with Guy Raz

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The Rise and Fall of Lonely Planet Guidebooks

Tony and Maureen Wheeler backpacked along the Asia hippie trail in the 70s. They jotted down some notes and turned them into the biggest travel guide company in the world. So much of how a company comes together happens by chance. Think about it, if Sergey Brin and Larry Page never met, would there be Google? If Kate and Andy Spade never worked in the same clothing store in Tucson, Arizona, would Kate Spade bags have happened? Same thing for Airbnb or Instagram or Warby Parker - they all happened because of a chance meeting that could have passed.

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