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442 Do It! Selling by David Newman

The Marketing Book Podcast

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The Importance of Invitations to a Conversation

"Sales is nothing more than an invitation to a conversation," he says. "That humanizes the entire sales process because generally we're not afraid of invitations" Invitations are usually good, and there's something fun on the other end: barbecue or puppies. But once you're there at the party, most people are not afraid of a conversation,. You meet new people, you exchange ideas, you start to build a relationship.

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