Balancing Simplicity and Precision in B2B Attribution Models

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.

Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/ 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/