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Episode 222: The "Franchise" Philosophy with Jordan Skole

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How Do We Scale the Conversion Copywriting Team?

The Pandamic team is trying to design systems that don't just send email campaigns, but actually tap into those moments when the customer is really struggling. We have a hundred banks right now, and the team is ime wone to say, i don't know, maybe eight people. And so each workflow is customized to the bank's particulars and also hooks into the customers transaction like behavior,. Like what whatever it ist they are going through at that moment. So there's all these sort of fly wheelsthesethese systems spinning, and they're all trying to aline like the goal is to then go up one more level the system system.

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