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All We Need Is Radio Rajar

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The Importance of Storytelling in Games

The BBC will, I believe, always be good at that. They've just got to make sure that they're putting that storytelling in the places the audience want to find it. If you take Grand Theft Auto, I'm not sure that's exactly the right match up for the BBC. Or a newscast for that matter. You know, this guy's from a small town in America. He started with a small following in this small town and has grown an extraordinary business.

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