
Positioning Is Like Playing That Annoying Board Game...
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Principles of Positioning and the Hippo-Mable Analogy
This chapter discusses the key principles of positioning, comparing it to a board game with hippos and marbles. It emphasizes the importance of focusing on a small corner of the board and competing against all hooftanimals, while leveraging familiar concepts and maintaining consistency.
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