8min chapter

Marketing Against The Grain cover image

OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins?

Marketing Against The Grain

CHAPTER

Competition between Google's Gemini 1.5 and OpenAI's Sora

The chapter delves into the rivalry between Google's Gemini 1.5 and OpenAI's Sora, focusing on marketing strategies by Sam Altman to overshadow Google's announcement. It compares the live demos, social media tactics, and CEO-led approaches of both companies in promoting their models. The chapter also discusses the potential downfall of OpenAI and the contrasting marketing techniques utilized by Google's Gemini Pro.

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