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Effectively convert in sales content (without killing growth)
Video Creators
The Power of Storytelling
Sally Kohn: I think that story is one of the most powerful ways to actually sell. She says if you can share maybe you're sharing your story of, yeah, I was here and struggled with X, Z and it wasn't until I really figured out how to accomplish this thing with this. So not only are you leading them along a story structure, but they're also growing a connection with you as you empathize with where they're at and their story. But she warns against over-emotional storytelling in sales videos because people get emotionally vested in the struggle and the pain point.Kohn: Be cognizant of what your retention rates are for different types
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