Do You Have a Favorite Book and Why?

Seth Godin: I recommend a handful of books over and over again. Steve Arndt asks the question, do you have a favorite book and why? He says he regularly reread Lynchpin because "it makes me better when I especially when I listen to her read it" What was useful for him today Seth in this conversation? You're showing up here in this platform. You don't need to do this and watching you do it is a good affirmation for me that it matters. Thank you.