S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
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Quantitative Customer Research
I think I would start by auditing numbers to get a better understanding of where people are dropping off. And then I'd start asking questions. Like what products are we acquiring people on? What channel are they coming in on? Those are probably some of the most important ones as well. So just to kind of summarize it, you'll look at like kind of past cohorts to see changes. Oh, this October cohort is not nearly as strong as at November again,. There's probably a lot of seasonality into it.
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