Single Lane Ahead: The Convergence of ABM & Demand
B2B Marketing Exchange
00:00
The Rise of Enabled Technologies
A b m to day is capable of being much more ome channel and done at scale. Of the abium platforms we evaluated, out of the 12, so a third had native female capabilities. A big inflection point in terms of the rise of the enabling technologies here was really the popularization of the ab m platforms. We asked them, how do you think about that relationship between your demand and a b m programms? Are they, on one hand, completely separate, or are they, on the other hand, completely allined,. It's totally integrated? Or they somewhere in between, sort of loosely separate or broadly integrated? The data tells a fascinating story. More than two
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