There's an enormous amount of work required in something like 30 interactions as opposed to, you know, a 30-minute strategic phone call on something that you're naturally good at. I think the BS meters, a big part of it, there are definitely like common categories of BS, right? So I'd say like numbers is one, I would say like kind of self awareness is another one. If someone's like painting a very rosy picture at any time you're like, well, is this a risk or is this going to be a problem? And everything's kind of just waved off is like, no, no,. no, no, like, don't worry about this.