David Senra, Delian Asparouhov, Brendan Foody, Jake Adler, Apple Makes Moves, Hims & Hers
TBPN
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Apple's AI and Streaming Dilemmas
This chapter explores Apple's challenges in AI, particularly with Siri and changes in leadership, while also comparing its object removal tools to Google's. It discusses the struggles of Apple TV+ amidst fierce streaming competition and the marketing woes of their investment in 'Argyle.' Additionally, the chapter reflects on modern TV technology frustrations and potential luxury TV markets, alongside Apple's immersive content strategies and historical missteps.
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