Kroger's Move to Promote IQ

Kroger is gonna still work with third party partners it doesn't want to cut off options for advertisers so okay like buyers can still manage retail media campaigns on Kroger using pack view sky commerce IQ or three that I know of and my understanding is that that's gonna remain the case at least for a while. What they are changing is moving off of wait is it promote IQ did they both have IQ in their name okay moving up promote IQ and kind of building their own infrastructureOkay interesting do you know if there's anything specific that they can do? It should be easier just to make real tiny kind of adjustments and also access Kroger's segments and customer behavior intelligence mm-hmm.