What Really Killed Anchor Brewing?
VinePair Podcast
00:00
The Anchor Steam Rebrand: A Disaster
CNN's John Sutter says the Anchor Steam rebrand was a "disaster" The company is now four years, three and a half years in at anchor steam. It shows that upper management hasn't fully taken over since Sepora USA took over two years ago, Sutter says. A lack of communication between corporate higher ups and people who actually ran the brewery also plays into it, he adds.
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