2min chapter

Founders cover image

Michael Jordan (The Life)

Founders

CHAPTER

The Impact of Nike's Air Jordans on Personal Wealth

Nike would ring up an astounding hundred and fifty million dollars in Air Jordan sales over the first three years. Tell them they're not allowed to do something and they do it. Part of that is due to the fact that you know you have this gigantic media attention now saying hey these shoes are so like he's banned but also because there were a lot more people who knew about him at the time. He wanted legacy like historical legacy he wanted to be on Mount Rushmore as much as Steve Jobs did.

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