3min chapter

Under the Influence with Terry O'Reilly cover image

Ageism In Advertising

Under the Influence with Terry O'Reilly

CHAPTER

A Touch of Grey Is Kryptonite in the Marketing World

The advertising industry has long had a sweet spot when it comes to its most desirable target market of all. That is the age range advertisers pay dearly to reach. But for some reason, they stop dead at people aged 49. The history of that target group is a surprising one.

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