B2B Marketing with Dave Gerhardt cover image

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

B2B Marketing with Dave Gerhardt

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Are You Creating a Category for a Series a Company?

In most Series A companies, other people are doing the marketing. If you have a commercial co-founder, one of those people could lead it. I think that's a really good strategy. It's hard to argue that doing this to develop your product is not as important as doing this for your revenue system.

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