How to Set Up and Install Retargeting Properly

The first step to digital retargeting is getting set up on all the major ad platforms. Next, we want to create a Google Tag Manager account. Once your account is created, you'll be able to copy and paste the tag manager code onto your website or landing page. And that's it. Instead of having 10 different pixels and lines of codes in your websites, it's just one, which is the Google Tag Manager.