Evolution of Subscription Services and the Rise of Convenience

In part 1 of the 7th episode of Merchantry, we discuss about :

• Ben's journey in CPG and eCommerce space through his various ventures like Rodeo, Carthook and 1-Click Pony
• How 2020-2021 have been pivotal years for eCommerce and Subscription brands
• Causes of growth rate drop for subscription-based companies post-pandemic
• Effects of new customers vs. repeat customers on the overall growth rate and importance of repeat customers
• Challenges brands face to keep up with the subscription model

Rodeo is a personalized subscription platform and playbook that helps CPG subscription brands grow.

They help brands create the best consumer experience on the market. They've been a part of the subscription space for over ten years and can see the writing on the wall - an evolution in the subscription space is imminent, and the only brands that will win in this new subscription economy are consumer-focused brands. Their platform uses on-demand subscriptions, personalized cadence, and smart messaging to bring consumers a bespoke subscription experience.