The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

385: When should you not brand yourself ex McKinsey (Strategy Skills classics)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Establishing an Independent Reputation and Avoiding Reliance on Previous Firm Affiliations

The chapter emphasizes the importance of focusing on the unique skills and value that one's own firm can provide to clients, rather than relying solely on past affiliations with prestigious consulting firms.

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