Billion Dollar Backstory cover image

20: How to Tell a Story That Sells

Billion Dollar Backstory

00:00

Ways to Start a Backstory and the Importance of Engaging the Audience

The chapter discusses different ways to start a backstory and emphasizes the importance of engaging the audience from the beginning. It explores starting with constructs or rules that had to be broken, dropping into the middle of the mess, or highlighting high stakes for a more dramatic effect.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app