Diversity and Inclusion in Advertising

i envo tell brand, when out did a whole splash, he had im had kids an colorfal sweaters. They put the monkey on the black child. Just a huge cultural miss. We realized that we had a three character minimum for a, you know, registration flow. So it was too short. And so you're telling me, i can't register as who am to your service with my last name. That's a very crisp cultural barrier to it kind of belongs to that's upset. You hit it from both sides. There's also a financial reason to do these things as well.