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Reviving the NBA: Fan Engagement and Scheduling Strategies
This chapter discusses the current state of the NBA finals and the lack of excitement compared to historical matchups, emphasizing the need for better fan engagement. The conversation critiques the league's marketing strategies and suggests restructuring the game schedule to enhance viewer interest amidst competition from the NFL. Additionally, the speakers explore ideas for improving the NBA's appeal by promoting emerging stars and reevaluating venue choices.