Ep. 1037: A Wish with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
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You Can't Make a Decision.
In order to keep trust, the censo of all relationships, you basically have to keep your major promises. When i see a threat looming on the horizon, like morton's frozen doughnuts, which was the best new product introduction in decades. In the seventies, when morton's introduced honey dip and jelly doughnuts in frozen food countes everywhere across the country, i open a food plant to manufacture done as frozen because i was concerned that was a fatal decision. You never let the survival of the business be at stake if you can help it other would. I don't know if i knew that intuitively, i dot know how that came but that's basically what sort
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