3min chapter

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy cover image

E2: When COVID Hits and You are CFO at Instacart with Sagar Sanghvi

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy

CHAPTER

Navigating Financial Discipline in Business Conversations

The chapter explores how CFOs can effectively communicate and collaborate with sales and marketing leaders to maintain financial discipline within a company. It stresses the importance of empathy, education, and establishing a shared source of truth for key metrics to align everyone's goals towards success.

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