The Importance of Synergy in Energy Drinking

Jocko: We have had some people in academia reach out and want to do like their own. That's the one benefit we found being partnered with Jocko is like, and he's an equity partner. People from all over are influenced by him, at all levels. So, they're like, if they're fans of his, they want to reach out and help us,. which has been phenomenal.