The Persistence Warning That Goes Throughout Smarter Than You Think

When they become centralized, highly centralized and a corporate control, they almost always go off the rails, right? Because suddenly the tool is fighting what you want to do with it. And that was that was back when I wrote the book, basically, in 2011, 2012,. That problem was there, but nowhere near as big as it is now. It's much less often on the big, highly centralized social networks. It's in these highly more distributed ones. Like guitar player boards on guitar pedal boards. They're just unbelievably delightful spaces because everyone's there to talk about something they care passionately about.