Big Tech is Knock Knock Knockin’ on the GDPR’s Door
Sustainability Now
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The Three Doors to Privacy in the EU
For social media companies to be able to collect personal data in the EU, they can try three doors. The first is something called contractual necessity. Behind door number two is legitimate interest. Crucially, this interest is outranked by individuals' right to privacy. And behind door number three is consent, which means you won't need contractual necessity or legitimate interest as a reason for processing personal data.
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