The media is just a middleman selling the attention and then we buyers the advertiser. I was working this big pharma job doing global pricing, global branding. And it created so much sadness within me to see how our systems were incentivized and it was not for health. My mom lost a Billie Jean King at Wimbledon in a semi-pounds of rain. So my last name's actually Billy King because that's what my dad used to be.

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