3min chapter

Ahead of the Game cover image

2023 Trends in Digtal Marketing

Ahead of the Game

CHAPTER

The Next Big Thing in Digital Marketing?

A chat responses being open after hours. I think an area that's going to become very important is how we're going to develop with the use of data in marketing. And customers want personalization in how you approach them. Doing that at scale is difficult unless you really understand the data you have, put that data into a tool and use that to automate your comms.

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