2min chapter

Whale Informed by Triple Whale cover image

EP 024 - Savannah Sanchez on Creating High-Converting UGC Ads

Whale Informed by Triple Whale

CHAPTER

The Best Parts and Hardest Parts of Running TikTok Ads

Savannah: "TikTok ads is kind of like a beacon of hope in this last year that's been so shitty for advertisers" She says the CPMs are cheaper and their platform and algorithm keeps getting better. The bad part is that you need really good TikTok ad creatives, she adds. Savannah: "I think it's a lot easier than Facebook once you know what to do."

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