2min chapter

The Colin and Samir Show cover image

How Mr. Beast turns $Millions into Billions

The Colin and Samir Show

CHAPTER

How to Build Tension and Lease in Your Channel

Jimmy Fallon's new video, "Who wants to be a millionaire," has been viewed more than 2 million times on YouTube. The show uses the same formula as other reality TV shows but ramps it up slowly and builds tension over time. In this clip, Fallon talks about how he gets his audience involved in the process of making the videos.

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