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Eileen Fisher: How design principles and systems guide a clothing company

Design Better

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How Do You Balance Sustainability and Emotional Components?

Being inclusive and being sustainablea those are also important goals. How do you go about balancing all these goals, which might be atension sometimes? Ya, sustainability has been a huge one lately that we really struggle with. And the lines are not totally solid yet on just like, absolutely not certain materials. But then other things, there's a little more gray. Like, for example, we've all our cottons ere organic. We just decided we're not doing any more conventional cotton. All our limits are organic.

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