2min chapter

B2B Marketing with Dave Gerhardt cover image

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

CHAPTER

SaaS Marketing - What's Going Through Your Marketing Mind?

The Airbnb story is like, could any company, maybe if nobody knows who you are, you might need some paid advertising to like, it could be one way, but now they have an audience. How do you actually build an audience from scratch? We're almost a month in. There's sort of this interesting mix. It's not just posting all the time,. It's sort of like, we call it rhythm and jazz. You have to be constantly distributing content. And there has to be a cadence where you're pushing it and you're activating it through your different channels.

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