The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD cover image

The Subscription Business Model, Part II

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

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The Power of Free Music

Amazon Prime is not free. It's like being in a club and it wouldn't have had value unless they made you pay for it. And if you think about Amazon Prime, which shows like Man in the High Castle or music, bringing you new titles, new content, Netflix is why Netflix is spending something like $12 billion on content. That’s bigger than any movie studio. This is Netflix. Unbelievable. You know, if you would have said that 20 years ago in Hollywood, you would have been laughed out of town. Twenty, five down ten. Yeah. So this model is definitely got legs. It's really, really powerful.

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